Who Uses Self Storage the Most?

Let’s look at the Demographics and Trends

Self-storage facilities have become a popular solution for individuals and businesses alike to safely store their belongings, whether for short-term needs during a move or long-term storage of excess items. Understanding who uses this type of storage the most can provide valuable insights into the reasons behind its growing popularity and the diverse range of users it serves. In this article, we’ll explore the demographics and trends of self-storage users to shed light on this flourishing industry.

1. Residential Users

parents at home
One of the primary user groups for these facilities is residential customers. These individuals may require additional space due to various life events, such as moving to a new home, downsizing, remodeling, or a temporary living arrangement. According to industry surveys, the most common residential users fall into the following categories:
a) Movers and Renters: People who are between residences often rely on self-storage units during the transition period. Whether they are waiting for their new home to be ready or downsizing to a smaller space, these facilities provide a secure place for their belongings.
b) College Students: Students often use self-storage when they move home during semester breaks or study abroad programs. It allows them to keep their possessions safe without the need to transport everything back and forth.
c) Seasonal Storage: Homeowners who have seasonal items like holiday decorations, lawn equipment, or sports gear may turn to self-storage to keep their homes clutter-free during off-seasons.

2. Business Owners and Entrepreneurs

business owner managing inventory
Beyond residential users, business owners and entrepreneurs also represent a significant segment of self-storage users. Small businesses, startups, and even larger enterprises find storage units to be a convenient and cost-effective solution for their storage needs. Some common types of business users include:
a) Retailers: Retail businesses store excess inventory, especially during seasonal fluctuations.
b) Contractors: Contractors and construction companies keep their tools and equipment safe and easily accessible.
c) E-commerce Sellers: With the rise of online businesses, many e-commerce sellers rely on these facilities to manage their stock and fulfill customer orders efficiently.
3. Millennials and Urban Dwellers
The millennial generation has shown a considerable inclination toward using self-storage. This demographic often lives in urban areas where living spaces tend to be smaller and more expensive. Millennials also tend to be more transient due to changing job opportunities and lifestyle preferences. As a result, they often rely on self-storage to accommodate their flexible living arrangements.

4. Seniors and Retirees

older person relaxing at home
Contrary to popular belief, seniors and retirees are also active users of self-storage facilities. Many older adults downsize their homes upon retirement, and they may choose to keep sentimental belongings, family heirlooms, or extra furniture in a storage unit. Moreover, seniors who frequently travel or spend time in different locations may find self-storage to be a practical solution for safekeeping their possessions.

5. Renovation and Remodeling Projects

Homeowners undergoing significant renovation or remodeling projects often face the challenge of safeguarding their belongings during construction. Self-storage provides a secure space for them to store furniture, appliances, and other possessions during the renovation period.


This industry caters to a diverse range of users, reflecting the various needs and circumstances of individuals and businesses. Residential users, including movers, renters, and students, are frequent patrons of these facilities. Business owners, entrepreneurs, and e-commerce sellers also rely on them to efficiently manage their inventory and equipment. Millennials, seniors, and urban dwellers contribute significantly to the growing demand for these spaces, while homeowners undergoing renovation projects find solace in this service.

As society continues to evolve, the self-storage industry will likely adapt to cater to the changing needs of its users. Whether for practical or lifestyle reasons, self-storage remains an essential solution for those seeking a secure and flexible space to store their belongings.

If you’re looking or just thinking about self-storage on or around the Gold Coast, Big Box Self Storage is happy to help with your enquiry. Contact us today or check out all the tools and information on the website. We look forward to helping you.

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